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AdamMusgreaveDesign
Adam Musgreave
Resumé 2024
Chivas Regal
Rebrand & Packaging Project
The task involved a redesign of the upscale Chivas Regal Branding to appeal to a distinct audience - a new generation of hustlers. The emphasis of the project centered on packaging rather than an extensive rebrand, with particular attention given to maintaining continuity across all products while ensuring uniqueness for each. While the logo and font underwent modifications, the primary focus remained on the packaging design.
Old Logo Design
New Logo Design
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